This is a short bit from the original blog post: The Flipbook Effect â And How It All Started
I’m the creator of M12 Gallery, a WordPress plugin for visual, step-by-step guides.
Let me tell you how this all started â and why I believe visual instructions can completely transform how we document work processes.
It All Started on a Car Factory Floor đđž
A few years ago, I worked on a project for a major German car manufacturer. My job? Help document how to build one of their brand-new vehicles. Big project. Lots of people involved.
What we had to work with? A mountain of printed documentation â page after page of dense technical text. Sometimes there were pictures. Sometimes not. Even the engineers â the people who built the thing â struggled to follow it.
I was stunned. As a cameraman, I think in images. I live and breathe visual storytelling. And all I could think was:
Why isnât this easier to follow? Why canât we just show people what to do?
That idea stuck with me. I couldnât shake it.
Fast Forward to Today: The Flipbook Effect đ đ·
I started exploring how instructions could be more intuitive, more visual â more like a storyboard than a script. And thatâs when I noticed something powerful:
When you show two or more images in sequence â before and after â something clicks in the brain. Like a flipbook:
Suddenly, the action becomes obvious. No need to interpret a sentence. No guessing. Just: Oh, thatâs what I need to do.
Thatâs the heart of why I built M12 Gallery. I wanted to give anyone â whether youâre documenting how to build a car or bake a cake â an easy way to create clear, visual, step-by-step guides. Because sometimes, showing is simply better than telling.
Live Demo:
See it in action here: Demo đïž / Demo đŠÂ / Demo đ©